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  • Loud
  • Business
  • Real Estate
  • Advocacy & Politics
  • Popcorn & Bullshit
  • Drop Watch
  • From My Desk
    • About
    • THE CLAWBACK CONVERSATION
    • New Release
  • Events
  • Learn

THE CLAWBACK CONVERSATION

clawback conversation

A Signature Tour of The Thunder Walker Experience

America’s Cannabis + Culture Narrative

The Clawback Conversation is a $10,000+ hosted media tour designed to capture your

voice, document your impact, and place you at the center of America’s cannabis + culture narrative.

THE INVITATION

The Clawback Conversation brings dispensary owners, processors, growers, brand founders, and cultural leaders from multiple states into one curated environment in Oklahoma City. Hosted by Thunder Walker and filmed on historic Route 66 at Proud Mary Cannabis, this tour stop creates space for meaningful conversation, visibility, and alignment. Guests travel from markets including California, Maine, Oklahoma, Florida, New York, and New Jersey, creating a room where regional insight becomes shared strategy.

HOST: THUNDER WALKER

Thunder Walker is a nationally recognized cannabis executive, media founder, and cultural strategist whose work sits at the intersection of commerce, policy, and storytelling. She is the founder of The Thunder Walker Experience and Pressure News Media, platforms known for documenting cannabis through a lens of power, culture, and economic reality.

Thunder has built trusted relationships with dispensary owners, brands, regulators, and operators across multiple states, making her a natural convenor for high-level industry dialogue. Her work consistently bridges legacy markets and legal frameworks, helping leaders understand how cannabis scales across jurisdictions. As host of the Clawback Conversation, Thunder Walker curates the room, guides the dialogue, and ensures every voice is documented with intention and impact.

WHAT YOU RECEIVE

• Round-trip airfare into Oklahoma

• Two to three nights of hotel accommodations

• Hosted welcome dinner on arrival

• Professionally filmed Clawback Conversation with full production support

• Edited, share-ready content delivered for your platforms

• Hosted lunch during filming day

• Curated welcome package

• Centerfold feature in Pressure News Media, placing you as the editorial centerpiece of a nationally distributed issue

THE CLAWBACK CONCEPT

The Clawback Conversation reflects how leaders claw their way back into the industry—how they rebuild, reposition, and scale with intention across changing markets and regulations. The conversation centers on expansion, resilience, and alignment, while placing participants in proximity to national brands already operating across multiple states.

WHY OKLAHOMA IS THE MEETING POINT

Oklahoma is one of the most active and competitive cannabis markets in the country. Its operators are brand-literate, compliance-aware, and deeply informed. The state’s legal framework anticipates interstate cannabis commerce once federally allowed, making Oklahoma a working model for what comes next. By convening here, participants gain clarity on how cannabis commerce actually functions when velocity, regulation, and opportunity converge.

MULTI-STATE BRAND ALIGNMENT

Brands represented in the Clawback Conversation often exist across multiple markets. This shared footprint creates immediate relevance between brand founders and dispensary owners, accelerating conversations around shelf presence, consistency, and expansion.

STRATEGIC UNDERWRITING OPPORTUNITY

The Clawback Conversation offers auxiliary brands direct access to dispensary owners, processors, and growers operating across state lines. This includes payroll providers, POS and compliance platforms, banking and financial services, insurance companies, logistics partners, and policy-adjacent organizations.

Underwriting integrates your brand into conversations with operators actively deploying services in real businesses across real markets.

WHO YOU MEET

• Dispensary owners managing retail operations and purchasing decisions

• Processors overseeing manufacturing, distribution, and compliance

• Growers scaling cultivation across different regulatory environments

• National cannabis brands shaping market behavior and visibility

The Clawback Conversation aligns commerce, culture, and scale—placing underwriters inside a national ecosystem where relationships continue beyond the tour.



Turn Up the Pressure

We don’t just run ads — we create moments that move markets.
Pressure Media is where culture, commerce, and community collide, giving your story the reach and authenticity it deserves.

For Contributors

Got a story that needs to be told? A perspective the industry can’t ignore? Join our roster of writers, photographers, and culture critics shaping the conversation.

For Advertisers

Your brand deserves more than a banner ad. We put you in print, in hand, and in the right rooms — directly in front of decision-makers, culture-shapers, and everyday advocates.


Why It Works

Because we meet your audience where they already are — on the conference floor, in community spaces, and in the pages they actually read.

Every activation is tailored to your goals, whether you’re launching a product, building credibility, or sparking conversation.

Let’s apply pressure where it counts.

Check out the Get in the Issue Page to learn more

 Email info@pressuremedia.com to inquire about ad rates, article submissions, and partnerships.

Subject line: Contributor & Advertise Inquiry

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